Case study:
Marketing on VK for Korean eBay

eBay Korea is the part of eBay Global company, which sells products from Korean manufacturers, mostly from categories such as: electronics, cosmetics and products from the performers of K-pop.
Goals
  • Increase the amount of VK followers
  • Promote Korean products available on eBay
  • Build a community of loyal customers from Russia and Ukraine
Actions
  • Definition of target audience and their needs
  • Creation of the content strategy
  • Visual identification of a fanpage and content for social
  • Definition of brand's tone of voice
  • Management of ad campaign on VK
  • Community management
Community layout
Examples of social content
Examples of ad creatives
Results
After three months we've managed to exceed the originally established KPI by two times and decrease cost per follower by four times.
4.5K
new followers
$0.24
cost per follower
x13
growth of daily interactions
Team
  • Polina Marinich, Project management
  • Maya Kakhnovich, Graphics & copy
  • Artem Mavrin, Ad campaign
  • Anastasiia Vladikova, Accounting

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